“Now I know” by Scott Umstattd 1

In January of 2013, I had the opportunity to go with Cafe Campesino on a cooperative tour of Guatemala. Sure, we all know Cafe Campesino makes great coffee and that this great coffee is traded in a way the best serves the farmers who nurture and grow the beans, but to actually go out and meet the people in this supply chain made a tremendous difference in how I view an already superior product and business model.

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Our group on their first day in Guatemala

Our group on their first day in Guatemala. Included in this picture are Faith Fuller of Desktop Documentaries; Ronnie from the Sentient Bean; Richard Haas from Earth Natural Foods in Norman, OK; Bill Harris of Cafe Campesino, Sweetwater Organic Coffee and Cooperative Coffees; David Minich and Sissy Ledbetter of Americus, Georgia; Miguel Mateo of Manos Campesinas; Mike Weaver of Sweetwater Organic Coffee and Dave Campbell of Cafe Campesino.