Entries by Nema Etheridge

“Now I know” by Scott Umstattd

In January of 2013, I had the opportunity to go with Cafe Campesino on a cooperative tour of Guatemala. Sure, we all know Cafe Campesino makes great coffee and that this great coffee is traded in a way the best serves the farmers who nurture and grow the beans, but to actually go out and meet the people in this supply chain made a tremendous difference in how I view an already superior product and business model. Through this trip, I was informed and reminded of this simple fact: what you purchase has direct consequences on others.